The design of the proposed layout has been developed to respond to the identified constraints and opportunities including the presence of trees and hedgerow habitat, long-distance views of the site, proximity to Campions Wood Quarry and the need to respect the amenity of residents, including existing neighbours located on Wolverhampton Road, Cemetery Street and Pinfold Lane.

The key design principles are as follows:

• Inclusive access to enable residents to move around comfortably without encountering obstructions.
• Provision of a layout arrangement within the site to foster low speed vehicular movement.
• Provision of a variety of house types and sizes to contribute positively to the quality and character of the new development and reflect the local vernacular of Cheslyn Hay.
• Achieve good quality architectural and public realm detailing through use of good quality materials and to create a distinct character for the development.
• Ensuring homes have on-plot and integral parking to reduce the need for street parking.
• Retention of existing trees, vegetation and habitat features where possible and provision of public open space, landscaping and tree planting to soften visual impact of development and create a transition to the countryside.